You can also view it live here OR Return to Sure-Set.com FOR IMMEDIATE RELEASE: CONTACT: Bill Buero Smart Fishing Co. Phone: 586-294-5394 Website: www.sure-set.com Revolutionary Fishing Release Just in Time for 2005 Fishing Season (PRWEB) March 31, 2005 -- Years in the making, the new Sure-Set Fishing Release is the only slip-fit release on the market today. Making its way to Midwest fishing expos, Smart Fishing’s Sure-Set release has been capturing the interest of many spectators and vendors. As crowds gathered around to watch a full demonstration, they were astounded by the design and functionality of this new product. The Sure-Set Fishing Release has been designed to improve the fishing experience of those who fish with downriggers and planer boards. There have been many different designs when it comes to fishing releases, but Smart Fishing has advanced to the next level. Fishermen have long been awaiting an innovative design to solve the problems they contend with using traditional fishing releases. The new Sure-Set release now brings to the marketplace solutions to those challenges. A distinguishing feature is the use of two separate tension points, allowing more tension on the pole and less tension for the lure, as opposed to traditional releases, which have a single tension point. There is an adjustable tension slide allowing a fisherman to be able to set the desired tension. In addition, it is noteworthy that there is no line slippage with this release, it’s either set or released. There is little to no line drag; therefore, the pole snap sets the hook. This product releases when the fish strikes. Undoubtedly, unwanted or “false releases” are a major problem and concern on the water for fisherman. Sure-Set brings an end to false releases with up to 10 times more pole tension. An added feature is the self-releasing stacker setup to prevent the cutting of grooves and removal from the cable when a downrigger is brought up from the water. Best of all, it’s multifunctional. One Sure-Set release can take the place of up to four separate traditional releases! It can connect directly to any lead weight or downrigger cable as a stacker. Furthermore, it can be used as a slide on the downrigger cable itself, reducing the need to bring up the weight when the fish are biting. This device can also be set up for use with planer boards. Sure-Set release is made of nylon/fiberglass construction, making it able to withstand temperature changes from sun to water without changing shape or durability. The Smart Fishing company has tested this product for effectiveness, making sure that it resolved all the problematic issues suggested by downrigger and planer board fishermen as well as those encountered during the designer’s own fishing trips. With the use of underwater technology and cameras, the company was able to get a clear picture of what needed to be done to make dramatic improvements to downrigger and planer board fishing. “I do a lot of fishing by myself and worked to make a release that was quick, simple, and effective,” states the creator of Sure-Set, Bill Buero, “And, excessive strength is not required to set this release.” Smart Fishing is currently working on two other new products that will make great strides in the fishing industry. A company that strives on innovation and applied sciences to develop products, its vision is to help today’s fishermen enjoy their fishing experiences more by struggling with equipment less. If you would like to know more about our product, you may visit or contact us through our website at www.sure-set.com or contact us by phone: Bill Buero at 1-586-294-5394 or Alan Buero at 1-586-556-2850.

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